YE: LIVE IN SA
YE: LIVE IN SA
An art direction study focused on large-scale event identity. This conceptual project reimagines the visual language of a stadium tour, utilizing a stark, avant-garde design approach. From ticketing to digital promotion, every element was designed to reflect the raw energy and experimental nature associated with the artist’s brand.
Year
2024
Client
Concept / Personal Project
Service
Brand Identity / Art Direction
Location
N/A
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A commercial product photography series highlighting the iconic Savanna Dry range. This shoot focuses on the refreshing visual elements of the brand—capturing the intricate details of frosted glass, condensation, and the vibrant golden hues of the liquid to evoke a sense of crisp, cold refreshment.
