Clear Cut Solutions
Clear Cut Solutions exists to empower South Africa’s informal and gig economy workers — such as Uber and Bolt drivers — by providing accessible financial documentation that reflects their real income. Through our services, users gain the ability to apply for loans, build credit, and participate confidently in the formal financial system.
Client
Clear Cut Solutions
Service Provided
Web Design & Branding
My Role:
Brand identity design, Website and mobile interface layout , Visual storytelling for social media & Pitch deck & investor materials
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The Challenge:
Create a comprehensive strategy and branding system that speaks directly to South Africa’s gig economy workers — such as Uber and Bolt drivers — in a way that feels relatable, accessible, and empowering, while also projecting a professional and credible image that earns the trust of banks, lenders, and other formal financial institutions. This required balancing an approachable tone for the target audience with the polished, reliable visual language expected in the financial sector.
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The Result
Designed and developed a one-page website that allowed customers to quickly get in touch and learn more about the company, paired with a branding system that translated seamlessly to social media. This cohesive online presence boosted the company’s visibility, built recognition within its target market, and positioned Clear Cut Solutions as a trusted name among gig economy workers and financial institutions alike.
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